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"The Three Sacred Secrets Of Influential Communication"

    - by Simon Hazeldine MSc BA (Hons) FInstSMM
   

(c) Simon Hazeldine. All Rights Reserved.


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The ancient Greek philosopher Aristotle believed that there
were three secrets to being an influential communicator.
These three vitally important secrets are what Aristotle
called Ethos, Logos and Pathos.

ETHOS: Ethos means "source"

Who are you when you are communicating? What do you stand
for?  Are you credible? Are you congruent about what you are
communicating?

LOGOS: Logos means "word"

This is about the words that you use and the message you
convey.  Take care about the quality of the words you
choose.  Logos is concerned with logical reason and rational
principles.

PATHOS: Pathos - means "emotion"

What emotions are you communicating?  People often make
buying decisions based upon  their  emotional responses.
How are you adding emotional fuel to your communication? 

In a nutshell Aristotle's advice is:

1) Ethos-Make sure you present yourself in a credible ,
congruent and authoritative manner.

2) Logos-Appear to follow the rules of logic.  Aristotle
believed that not everyone is capable of logical thought.
However, it is important that your message appears logical
and robust.

3) Pathos-Appeal to the emotions of the audience rather than
just their intellect. Emotions provide the rocket fuel
that powers people to make buying decisions so it is vitally
important that you incorporate them.

Human beings are primarily motivated to avoid pain and gain
pleasure.  How are you going to add emotional language to
your sales presentations that will stimulate these desires
and motivate your customers to say YES?

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Simon Hazeldine is a best selling author, professional
speaker and performance consultant. He is passionate
about helping individuals and organisations improve
their performance.

Simon is the bestselling author of Bare Knuckle Selling,
BareKnuckle Negotiating, Bare Knuckle Customer Service
and The Inner Winner

For more valuable information on improving your
sales, profits and performance (including sample chapters
from all of Simon's best selling books) at zero cost to you
visit: http://www.simonhazeldine.com today!

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