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"You Must Read This Sales Article Because..."

    - by Simon Hazeldine MSc BA (Hons) FInstSMM
   

(c) Simon Hazeldine. All Rights Reserved.


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In a legendary experiment, social psychologist Ellen Langer
sent students to jump the queue to use a very busy
university library photocopying machine.

Students who just asked to jump the queue were turned away
about half the time.

However, those that offered a reason ("May I cut in line to
use the copier because my Professor will fail me if I don't
get this to him in five minutes") were successful in jumping
the queue 94% of the time.

Amazingly even offering a lame reason ("May I cut in line to
use the copier because I need to make some copies")
succeeded 91% of the time!

The magic word appears to be "because".  It gives the
customer a reason to go ahead.

Why should you try this out with your customers? Because…it
works!

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Simon Hazeldine is a best selling author, professional
speaker and performance consultant. He is passionate
about helping individuals and organisations improve
their performance.

Simon is the bestselling author of Bare Knuckle Selling,
BareKnuckle Negotiating, Bare Knuckle Customer Service
and The Inner Winner

For more valuable information on improving your
sales, profits and performance (including sample chapters
from all of Simon's best selling books) at zero cost to you
visit: http://www.simonhazeldine.com today!

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