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"How To Find Your Customer's G Spot"

    - by Simon Hazeldine MSc, BA (Hons), FInstSMM

(c) Simon Hazeldine All Rights Reserved.


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Would you like to be able to give your customer an orgasm
as part of your selling process?   You can if you spend
some time finding their selling G-Spot.

Research conducted by sex researcher Erenest Grafenberg has
led to the discovery of an area that has become known as
the Grafenberg or G Spot.

The G Spot is an erogenous zone that if correctly
stimulated results in an intense orgasm and sexual
fulfilment.

Stimulating your customer’s selling equivalent of the
G Spot also results in fulfilment – this is not usually
of a sexual nature!  If during the selling process you
stimulate the selling equivalent of the G Spot your
customer may very well cry out, “Yes!” - or something
similar!

I have to be honest with you - they are very unlikely to
cry out as Meg Ryan did in “When Harry Met Sally” but
the effect can still be dramatic. When you hot their
“hot button” they will respond!

So what is the technique that you can use as part of your
selling process to locate your customer’s selling G Spot? 

Your customer and customers to be get turned on when a
salesperson identifies and stimulates their need to
have their problems solved.

By a process of establishing genuine rapport, using
effective questioning and listening techniques, by
focussing your attention on helping the customer get
what they need (and not on what you want) you will
uncover a very responsive “erogenous zone”.

When you are selling your job is to understand what
the customer really needs.  You need to understand
the problems and challenges that they are facing. 
You do this by using carefully considered questions
and then listening, really listening to the customers
answer.  You then continue to question, digging
deeper and deeper into the customer’s problems
and needs.

Along the way you are aiming to achieve two things:

1. Gain a full and complete understanding of the
customer’s situation and the problems and challenges they
face.

2. Make them fully aware of the cost of not solving these
problems both in the short and long term.

Uncovering these issues puts you in a very powerful
position.  If you truly understand the customer’s
situation then you are able to identify if you can help.

In addition, you now have a customer who not only has
greater clarity around the issues they face but also
(due to your approach) very aware of the impact these
problems are having and therefore highly motivated
to do something about them.

People are essentially motivated by two things, the
desire to gain pleasure and the desire to avoid
discomfort or pain.  A wise salesperson will build
both of these motivations into their selling process.

This approach is rather like making the customer
realise that they have a headache and then
selling them an aspirin!  A customer with a really bad
headache is going to be prepared to pay whatever it takes
to make their pain and problems go away!

One of my favourite G Spot questions is,
“What are the biggest challenges that face you in growing
your business?”  Although positively phrased it is very
effective at uncovering customer "headaches".

Once these have been uncovered, you can stimulate them by
further questioning around the current and future impact. 
You will then have the customer very aroused to do something
about it!

By paying close attention to stimulating your customer’s
G Spot you will find that you can arouse them to want to
take action. As soon as they are aroused - offer your
solution. Although they may not actually have an orgasm
in front of your eyes, they will bite your hand off to
take advantage of your solution!


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Simon Hazeldine is a best selling author, professional
speaker and performance consultant. He is passionate
about helping individuals and organisations improve
their performance.

Simon is the bestselling author of Bare Knuckle Selling,
BareKnuckle Negotiating, Bare Knuckle Customer Service
and The Inner Winner

For more valuable information on improving your
sales, profits and performance (including sample chapters
from all of Simon's best selling books) at zero cost to you
visit: http://www.simonhazeldine.com today!

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